Question 1 of 3
What best describes your business?
Choose the one that fits closest to what you do.
Question 2 of 3
What is your biggest content challenge right now?
Be honest — this shapes your entire framework.
Question 3 of 3
Who is your primary audience?
The people your content needs to reach and move.
Brand Sheet 1 of 4 · Dream Follower
What deep craving drives the people your brand attracts?
Your Dream Followers are your fans — the wide audience your content pulls in. Their craving is what your top-of-funnel content must speak to.
Brand Sheet 1 of 4 · Ideal Customer
Inside that audience, what does your buyer most want to achieve?
Your ICP is the slice of your fanbase who actually pays you. Their desired outcome is what your middle-of-funnel content nurtures them toward.
Brand Sheet 2 of 4 · Ideal Customer
What's the biggest thing stopping your buyer right now?
Their perceived problem is the wall your content breaks down before they're ready to buy.
Brand Sheet 3 of 4 · Brand Identity
How should your brand feel to the people who follow you?
Your personality is the layer that makes every post sound like you and no one else.
Brand Sheet 4 of 4 · Business Identity
How do you make — or want to make — your income?
Your offer is what every piece of content is quietly building toward.
Brand Sheet 5 · Industry Identity
Which world does your content live in?
Your industry sets the lane you position in — and who you stand out against.
Almost there
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